If you’re a blogger like me, I’m sure you’re familiar with Klout. According to Klout, your Klout score measures influence based on your ability to drive action. Every time you create content or engage or influence others. The Klout Score uses data from social networks in order to measure your influence on the social networks: Twitter, Facebook, Google+, LinkedIn and Foursquare. Users are assigned scores from 0 to 100, but it has stirred up some controversy since the algorithm they use is kept private so people can’t up there Klout scores themselves and beat the system. Honestly, I’m not sure how accurate Klout is. My score changes daily and I haven’t figured out why.
You can also participate in what’s called Klout Perks where you are awarded opportunities to try exclusive products or experiences that you earn based on your influence. Perks are available to everyone, not just people with high scores.
On Twitter when you’re signed into Klout, you have a number beside your face based on these measures. And for some, it’s a huge ego trip, for others it’s just for fun. Whatever your reasons, you might be interested to hear that big changes that are coming to Klout according to Klout CEO Joe Fernandez.
(Image Courtesy of : Klout)